Digital Marketing Specialist

About the Role

We are seeking a creative and data-driven Digital Marketing Specialist to grow VAKE Consulting's brand awareness and generate qualified leads. You will own our digital marketing strategy across multiple channels, creating compelling content that resonates with enterprise decision-makers in the SAP ecosystem. This is a remote role with the flexibility to work from anywhere.

Responsibilities

• Develop and execute digital marketing campaigns across LinkedIn, Google Ads, email, and content marketing
• Create engaging content — blog posts, case study summaries, whitepapers, and social media posts
• Manage and optimize SEO/SEM strategy to increase organic traffic and search rankings
• Build and nurture email marketing campaigns targeting SAP and enterprise audiences
• Track and analyze campaign performance using analytics tools, reporting on ROI and KPIs
• Manage VAKE's social media presence, particularly on LinkedIn
• Collaborate with the sales team to align marketing efforts with revenue goals

Requirements

• 2+ years of experience in B2B digital marketing, preferably in technology or consulting
• Strong content writing skills with the ability to explain complex technical topics clearly
• Experience with SEO/SEM tools (Google Analytics, Search Console, SEMrush, or similar)
• Proficiency with email marketing platforms and marketing automation
• Data-driven approach with experience analyzing campaign metrics
• Excellent English communication skills (written and verbal)

Nice to Have

• +Experience marketing SAP solutions or enterprise software
• +Familiarity with LinkedIn Ads and Account-Based Marketing (ABM)
• +Graphic design skills (Canva, Figma, or Adobe Creative Suite)
• +Experience with CRM tools (HubSpot, Salesforce)
• +Knowledge of the SAP partner ecosystem